Pick Your Poison Winery
Pick Your Poison Winery
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A fictitious brand targeting gothic wine lovers and a
touch of classy horror.
A fictitious brand targeting gothic wine lovers and a
touch of classy horror.
This project was a personal one, to get used to the process of developing a brand from scratch and designing a marketing campaign around it. I wanted something unique that would stand out from the typical winery labels of idyllic vineyards and farmhouses on hills, and I wanted to throw some California spice into it as well.
This project was a personal one, to get used to the process of developing a brand from scratch and designing a marketing campaign around it. I wanted something unique that would stand out from the typical winery labels of idyllic vineyards and farmhouses on hills, and I wanted to throw some California spice into it as well.
I knew I wanted a unique brand design to stand out among the other bottles, so I leaned into the more gothic and horror motifs early on in my design process.
For the label itself, I designed a snakeskin pattern to "wrap" around the bottle, and I used a knife motif to form the belly scales, as I thought it would tie into the knife in the logo and accentuate the "horror" aspect of the design.
This project is one of my favorites, and I enjoyed the process of designing the label and branding for this fictitious winery. The most difficult part of this was finding reference, as a horror themed label is very uncommon in the beverage industry.
This project is one of my favorites, and I enjoyed the process of designing the label and branding for this fictitious winery. The most difficult part of this was finding reference, as a horror themed label is very uncommon in the beverage industry.
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