Olla Water
Olla Water
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A brand new company focused on
microplastic-free water, sustainable production, and environmentally friendly packaging.
A brand new company focused on
microplastic-free water, sustainable production, and environmentally friendly packaging.
This project was a team effort, and was a fun challenge. This company came to us with no branding, no preselected colors, not even a name. It was a completely blank slate, and was a test of my team and I's creativity. Here I will be showing my process and my designs, which the clients eventually settled on using as their final.
This project was a team effort, and was a fun challenge. This company came to us with no branding, no preselected colors, not even a name. It was a completely blank slate, and was a test of my team and I's creativity. Here I will be showing my process and my designs, which the clients eventually settled on using as their final.
Sketching started with a vague idea of the brand wanting to be a simple but sophisticated idea, mixing technology with nature.
Once I settled on the name Olla for the company, I began playing around with fonts, colors, and icons to develop a logo both I and the clients would be satisfied with.
The clients selected my design as the final, and we began exploring color palettes and taglines. My original design had the tagline "Purely Water", but the clients wanted to explore "The Cleanest Water on Earth". In the end, we agreed that it would be too bold of a claim, and returned to "Purely Water" as the final tagline.
The clients wanted blue for their color palette, but I wanted to explore the possibility of using green as well, to help make the brand stand out from the other bottles on the shelf in the store. I wanted to promote a feeling of natural sustainability through the bottle design, like how plants are nature's filters.
This project was a test of creativity and communication, and I enjoyed working on it with my team. Once the clients chose my design as their preferred look, I headed the project during presentations and discussions, and overall I think this project was a success.
This project was a test of creativity and communication, and I enjoyed working on it with my team. Once the clients chose my design as their preferred look, I headed the project during presentations and discussions, and overall I think this project was a success.
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